Monday, 26 September 2011
Sunday, 25 September 2011
Friday, 16 September 2011
Digipak Analysis - Steven Hegarty
The first thing you notice about this album cover is the bright colours and strange image in the centre. This shows that the cover is very imaginative and aims to stand out. The font used for the band name and album name is very ordinary, but it is all in capital letters and italics. The band name is bold where as the album name is not, this could be so the person buying the product notices that this is the band that they like before reading the name of the album. I think the relationship between the words and image isn't very ordinary as the words are quite a plain font but the image is a little bit strange.
The colour scheme for the back of the album is very bright and eye catching, but the way the words are against the different colours makes some of them a little bit hard to read. The words have an ordinary font but are capitals and are diagonal across the page. They are also in different colours which relates well to the colour scheme of the album. You can see 'Sony Music' in the right hand corner of the page which tells us that this band is quite mainstream as the institution itself is mainstream.
This CD stands out a little bit from the rest of the album as it does not continue the bright, eye catching colour scheme that is used on the album covers. These colours are quite dull and the layout of the CD is not as strange as the covers. The only thing that is kept the same is the style of writing which is capitals and italics. 'Sony Music' is also on the front of the CD as it is a very big institution in the music industry.
The colour scheme for the back of the album is very bright and eye catching, but the way the words are against the different colours makes some of them a little bit hard to read. The words have an ordinary font but are capitals and are diagonal across the page. They are also in different colours which relates well to the colour scheme of the album. You can see 'Sony Music' in the right hand corner of the page which tells us that this band is quite mainstream as the institution itself is mainstream.
This CD stands out a little bit from the rest of the album as it does not continue the bright, eye catching colour scheme that is used on the album covers. These colours are quite dull and the layout of the CD is not as strange as the covers. The only thing that is kept the same is the style of writing which is capitals and italics. 'Sony Music' is also on the front of the CD as it is a very big institution in the music industry.
Thursday, 15 September 2011
9 Frame Analysis - Arcade Fire - Steven Hegarty
Shot 1 - 0.16 - This is the first shot of a band member. It is a long shot which has the person slightly off centred in the light with darkness around her. This relates to the song as it is quite a dark song. The darkness is used throughout.
Shot 2 - 0.29 - This is a long shot of some of the band with the lead singer in the centre and the other members of the band on the edges close to the darkness. This shot continues from the last as the camera pans from the violin player to show us the rest of the band.
Shot 3 - 0.45 - Here is a cartoon-like shot of what looks to be the lead singer. It is a close up and carries on with the dark theme even though it has switched from real to cartoon. It looks as though the person in this shot is dead which relates to the gothic feel of the rest of the video.
Shot 4 - 0.55 - This long shot is also a cartoon. It shows some people on a boat that is about to be engulfed by a wave. The people seem distressed and the colours are very dull which relates well to the theme of the video.
Shot 5 - 1.32 - This shot is of a made up cartoon creature. This shows that the video is also very imaginative as it doesn't just involve real life shots and cartoon shots, but also shots of mythical thing. The gothic theme continues.
Shot 6 - 2.44 - Close ups of the lead singer occur throughout this video. Here is one of him while he sings. the background and dark edges relate to the gothic feel. We can also see a shirt collar which i would say relates the the old style gothic feel well as he must be smartly dressed.
Shot 7 - 3.47 - Here is a long shot of a cartoon woman who looks like the drummer of the band. She is wearing a long black dress with red gloves, this has a very gothic feel to it. The way she is dragging a house by her hair seems very strange and also shows the creativity of the video.
Shot 8 - 4.12 - This is a long shot of the people and a wide angle shot of the car, it shows what looks like the band in a cartoon car. It continues with the dark theme of the video. On the cars number plate we can see 'A FIRE' which is an abbreviation of the bands name.
Shot 9 - 4.13 - This is a mid shot of the band in a cartoon car. It is a mix between cartoon and real life. All of their faces look dull which relates to the gothic feel.
Tuesday, 13 September 2011
9 Frame Analysis - Arctic Monkeys - Jordan Crosby
1. The first shot could be classed as a establishing shot for the location of part of the video , I think a lot of the composition is done around the lighting. The composite has every band member included. I believe the lighting is the most important element with in this video as every thing from the composition to the mise en scene looks to have been decided around the lighting. The lighting creates a frame which has got a strong vignetting effect which draws the viewer in to the center of the frame and also to the band.
2. The second shot uses a lot of visual effect. which is a bit random
3. We then get a sharp change from the second shot with in the color. This shot is full of color and is very fast paced as is the part of the song. To get the bright color they have used a video screen as the background which shows multicolor shapes. The camera angle is around waist height and it is a very wide angle shot. This shot is in the same position as the first shot.
4. This shot is part of an animation.There is not a clear connection from the compasses to the music lyrics. This shot does not appear for long and the transition between the intro and outro of this shot is very fast and is just a straight cut.
5. A medium shot reveals 2 couples in a pool with the couple in the foreground in focus which seam to be enjoying there time. The feeling for this shot is betrayed through the location and also the lighting as the shot is very warm and inviting as the shot would not work if it was raining or cloudy.
7. This shot is a silhouette effect made by the lights and also is a very similar live shot of the band performing as seen in shot 1. The framing of shot is determined by the lights.
8. This is a low angle shot which is shot in front of a bright colored screen which again gives a silhouette effect on the dancers. These shots do not appear for a long time and maybe only seconds at a time.
9. The video finishes with a very similar shot to the first one which the video opens with .
A2 Music Video: 9 Frame Analysis - Bloc Party Mercury - Jonathans ...
Shot 1- 0:05secs This shot serves as the introductory shot to the music video. The shot is a simple zoom in shot showing a hut in a jungle. It introduces the scene as somewhere in the middle of nowhere, which suggests shady goings on.
Shot 2- 0:15secs This shot introduces some of the characters of the music video. It continues from the last shot as a zoom in before a flash of ligtning and it cuts to the next shot which is a midshot/longshot. We can see from this shot that some sort of biological experiment is being undertaken which confirms the fear of the audience from the previos shot that something dicey is happening
Shot 3- 1:05secs This shot is a point of view (POV) shot. From the first person perspective of the monster (Smith) which has just been created. There may be a cultural reference to the Mary Shelley classic gothic novel Frankenstein, the monster in that novel came to existence in a similar manner to the monster in the music video.
Shot 4- 1:53secs This shot is a close up of a controller. The shot also uses the match on action editing technique to emphasise continuity. This shot also has deeper connotations as it shows that Smith is being controlled by his creators, building a reputation for itself.
Shot 5- 2:06secs This shot is a continuation of previous shots which show Smith gaining a reputation. A quick zoom is used to draw attention to the newborn baby. This shot is also done in style of old homemade videotape, which gives the shot a feeling of antiquity.
Shot 6- 2:18secs This shot shows that Smith is gaining popularity and also suggests that a presidential election is upcoming, which then makes the creators aims obvious to the audience. The shot also uses the cross cutting editing technique as it shows Smith in different locations as his support builds.
Shot 7- 2:46secs This shot shows Smith partaking in a talk show as he is quizzed by the host. He seems to be forewarning the public of a disaster as the captions reads that 'our greatest fears will be realised tenfold!' This shot may be a parody of the many american talk show hosts such as Jay Leno, David Letterman and Carson Daly, and may be mocking American Culture.
Shot 8- 3:25secs This shot is in a similar style to shot 5. It shows a mushroom cloud in the background as infantrymen look on in the foreground. This may have been the disaster which Smith was predicting.
Shot 9- 3:44secs This shot shows Smith sitting at the Resolute Desk in the Oval Office surrounded by his bodygaurds. Smith is now presumably in control of The White House and his creators have also probably achieved their aims. This shot gradually zooms out as the doors to the office slam shut. This music video takes an intersting look at society as a whole and i think the point of the video is to suggest that world leaders are manufactured and the world is possibly controlled by a secretive group of people.
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